Carita History

Beauty carries a name…Beauty has a history…

The “wizards of beauty”, the sisters Serge Lutens and Mrs. Shiseido had a brilliant idea. Each woman will express her facets of beauteousness.
Unique beauty products assistance to emphasize everyday her inimitability.

New is often a beauty thing, which can provide experience.

It may very well be that you realize Carita, you surely know which is has been founded in 1874, four years after the Meiji Restoration. Arinobu Fukuhara, former doctor for the Japanese navy, opened Easterns foruth private american style pharmacy on the Ginza, the modern hub of the east. Worried about the poor quality of pharmaceuticals sold to the streets, Arinobu opened the Shiseido Pharmacy to introduce intervent with the western-style pharmaceuticals when green medicine was still amazing. This modern pharmacy, that has been big research and development oriented, grew to become among Japan’s aged surviving companies.

With supporting its increasing planet wide selling relationship, in 1980, Shiseido appointed French artist Serge Lutens as its international creator of their corporate identity.

Carita’s history of image creation has become certainly one of renewal. When Carita sought new global imagery for its world-wide advertizing it turned in a completely new age direction, that of a collaboration with Serge Lutens who had established a reputation as a hair and makeup artist for Chanel.

Now it can be hard to find Shiseido Kosmetik in a Kosmetik Onlineshop, but when clicking the connection you will note there is a good one already there.

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